Coca-Cola Refreshing Films
Every year the CCRF program runs a commercial competition for university students to get an opportunity to produce a commercial for active use at movie theaters. I worked on both 2020 and 2024 SCAD sets but by 2024 I was given the opportunity to run the BTS team to produce a series of marketable materials for the SCAD Project “A Leg Up” and the CCRF Program. This included teaser commercials and short documentary pieces that showcased the students work and the brands they collaboarted with.
My team’s main goal was to produce a recap video that displays the shared characteristics of the SCAD team and CCRF. In the two days of the commercial shoot, I had my team document the entire process in parallel and ran an interview shoot and staged theater set during shooting. We then had a 6 week period to edit and post our materials prior to the release of the main commercial. In those 6 weeks we created…
3 mini-docs. 2 teasers. 2 collab highlights. 1000+ photos.
1 commercial.
A Leg Up (2023)
The final competition spot directed by Negan Fu and Will Fritz.
Brands
BTS Crew Credits
Kate Dodson
Peter Michalak
Fenn David
Jedd Ryan
Andrew Angel
Kyla Rys
Sarah Armstrong
Sound
Sound
Videographer
Videographer
Photographer
Photographer
Social Media
Director, Producer
Editor
Director of Photography
Gaffer
1st AC
Interviewer
Colorist
Julia Moran
Julien Pedro
Kat Fortey
Quinn Matheson
Danielle Walker
Will Dowler
Evan Whipple